Role: A Silver A' Design Award Winner

Pedro Panetto's Innovative Corporate Identity for Video Production

Role's visual identity draws inspiration from the audiovisual production universe. The logo, a letter "o" cut in half, is reminiscent of old film rolls, connecting the brand to its roots in film production. The rectangular shape of the logo further reinforces this connection, echoing the rectangular elements commonly found in this industry, such as cameras, clapboards, and screens.

The name of the brand, "Role", which in Portuguese comes from the verb to roll, is a clever nod to the brand's identity. The logo, designed to be in constant motion, perfectly encapsulates the brand's essence of movement, dynamism, and action. This design works well in all kinds of applications, including videos where the brand can behave in motion.

Role's unique properties set it apart from other designs in the industry. It is a video producer agency whose visual identity conveys energy and dynamism, whether in motion or still. All project and paper pieces were made using the Golden Ratio, further enhancing the design's appeal.

Role is a brand that represents movement, dynamism, and action. This is a brand for an agency focused on projects in the audiovisual market. Its symbol represents different elements of this universe of video production, but it does it in a simple and synthesized way.

The design's excellence and innovation have been recognized with the Silver A' Design Award in 2021. This award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. These designs, admired for their strong technical characteristics and splendid artistic skill, showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder.